Unlock growth for your clients with Digital Ads
course
Unlock growth for your clients with Digital Ads

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Agency
16

min

About this course
Ruan Marinho from Develomark teaches strategies to transform attention into revenue and build lasting client relationships. The lesson covers how Develomark used video ads and Duda's platform to develop a lasting success story with one of their clients. Learn how you can do the same!
What you'll learn
  • How to develop successful digital advertising strategies for clients through strategic market analysis
  • When and how to transition from text-based ads to video advertising campaigns
  • Data-driven creative development techniques using sentiment analysis
  • Advanced targeting and retargeting strategies to maximize campaign effectiveness
  • How to leverage Duda's platform features to amplify video content
  • Methods for measuring brand awareness and ROI through branded search volume
Who should take this course?
This course is for agencies and professionals working with clients who have established websites and some brand awareness. It's ideal if you want to understand when clients are ready for video advertising campaigns and how to maximize their effectiveness.
Frequently asked questions

  • What makes the approach in this course different from typical advertising strategies?

    Rather than starting with a "blank slate," this course teaches you to use data-driven creative development through sentiment analysis. You'll learn how to analyze over 1,300+ customer reviews to identify what actually matters to customers, then create content based on real feedback rather than assumptions. This ensures your creative converts because it's rooted in what the market already loves about the brand.

  • How do I know when a client is ready for video advertising?

    The course teaches that you should never recommend advertising if a company is low on reviews, unknown, or has never advertised before. Video advertising becomes much easier and more effective when there's existing brand awareness. The course emphasizes building the client's website first, establishing a strong review profile, and ensuring some market presence before investing in video campaigns.