Basic Design Principles
course
Basic Design Principles

2QSLZs2dW1H8

Agency, SaaS
111

min

About this course
This course introduces the fundamental principles of web design, equipping you with the knowledge to create visually compelling and professionally consistent websites. Covering the four pillars of great design — branding, typography, color, and media — you will explore how each element contributes to a cohesive site identity and a positive user experience. From defining a brand personality and selecting the right color palette, to choosing consistent imagery, icons, and layout structures, this course provides practical guidance at every step. You will finish with a clear checklist and the confidence to begin building a site that looks great and communicates with purpose.
What you'll learn
  • Learn the basics of design principles and master how to match your design with your content.
Who should take this course?
This course is great for web designers, digital agency professionals, and website builders. It is well-suited for individuals who are new to design or looking to formalize their understanding of design best practices.
Frequently asked questions

  • How many fonts should I use on my website?

    It is recommended to limit yourself to 2 complementary fonts. Your font choices should reflect your brand personality — fonts can convey elegance, strength, playfulness, and more. Look to other sites in your industry for inspiration on font pairings that work well together.

  • How do I choose the right colors for my site?

    Start by defining a primary color that reflects your site's purpose and audience — consider whether it should feel bright and playful or dark and subdued. Then select a secondary color that provides contrast while continuing the same theme. Remember: colors communicate meaning, so choose with purpose rather than just aesthetics.

  • Q: When should I update or redesign my brand?

    Every stage of company growth may call for a refreshed brand identity. Redesigning your logo or visual identity is a natural sign of growth, though it can be met with resistance since people are resistant to change. The key is to approach it strategically — the faster a company grows, the sooner a rebrand may be needed to reflect its new direction.